Franchises hold a unique space in the marketing world — each agreement comes with a unique system that consists of support and marketing resources, but it’s up to the owner to implement and train their staff on the day-to-day. Putting the pieces together, knowing how to market locally and knowing what to bring in house are often major questions faced by the business owner.
I start work with Franchise owners by going over the following items: evaluating what resources are available by corporate, what they are capable of doing in house, who do they need to hire, what do they need to outsource, creating an initial strategy, and define their 6 month goals.
Each client has a different set of needs, and while each program is custom, there are two primary ways of moving forward:
Option A: 10-Day Intensive: During this option, I come on site and work with the business owner directly and hold half day training sessions for the staff.
Option B: We plan weekly training sessions for 12 weeks. This can be either on site or virtually, where we start building out systems and training staff on execution.
The nature of marketing, especially in the digital space, is that it requires time to plan, execute, evaluate and re-strategize on a consistent basis. For the next 6 months we will meet monthly to evaluate results and strategize moving forward.
Areas Of Focus: messaging, corporate resource evaluation and implementation, marketing budget, paid online advertising, Facebook, Instagram, social ads creation and management, search engine optimization, creating in-house content, setting up and reading key metrics, and more.
If there is one thing I know, moving small businesses forward. My experience comes first hand, having owned an operated my own small business, a digital marketing agency, for 6+ years. We grew from a team of 2 to 6 and crossed into multiple states, operating completely virtually. In addition, I also have worked with hundreds of businesses on their own marketing and profitability strategies.
When it comes to your business, marketing is changing so quickly, it’s hard to know where to focus your time and money. If you and I choose to work together, we will use my own marketing action plan to create actionable steps in gaining visibility, brand awareness and leads for your business. Whether you are hiring outside help for implementation or I am training your staff, the goal is to move you forward in your business.
While each client is different, some of the topics covered are:
Target Market For Digital Advertising
Marketing Avenues: Offline + Online
Social Media Content
Social Media Ads
Task Management + Delegation
We work together during an intensive 3 month period, where we meet weekly for consulting and coaching work, and then switch to monthly 90-minute strategy calls to analyze results and strategize for upcoming campaigns.
There are more than 1.5 million registered nonprofits in the United States. Not only do you have to find a way to stand out, but to raise money and donations based on the feeling your donors will get by supporting your cause.
I was raised by a single mother in Alaska, who founded and ran a nonprofit with resources and training for other single parents. 20 years later, I was the Marketing Director for a nonprofit in Hawai’i with a million dollar budget. I now sit on the boards of multiple nonprofits.
My philosophy on running effective nonprofits is to treat them as you would a business. You started because you have a passion and are making the world a better place. You can reach higher potential by adapting business principles when it comes to cash flow, marketing and sustainability.