How To Plan Shooting A Movie For Social Media
At my marketing agency, Shar’Enterprise, we’ve been working on creating a social media video package. Everyone wants to make a video; sometimes you can do it yourself and sometimes you need to hire help. While I am using a really great videographer, here are the steps I go through, from concept to conclusion:
Get Inspiration: This takes some old-fashioned Google-ing, or if you are like me, I save videos all the time so I can refer back for project inspiration. We just did one for a bakery, so I looked at what was trending on social media, and took note of the length, style and types of engagement. Conclusion: 60 to 90-minute videos showing a story or process, with lots of colors and subtitles were doing the best. Music was necessary and either interview or voiceover worked well. Tip: Look up some competitors in your industry in a bigger city or out of your immediate vicinity. You already know your competitors, but see who is doing it big time.
Find A Videographer: You can use your cousin if you want, maybe he’s free -- but if you decide to hire someone, check out their work and make sure it vibes with what you are going for. Set up a phone interview, and if they are late, don’t bother, they obviously aren’t professional or don’t need the money. Be clear on expectations and budget -- if they are experienced, they will know about how long it should take, etc. Conclusion: I went with a rapidly growing videographer, who will outgrow me quickly because he is that good, but we found a price point that worked and he obviously knew what he was doing. The cool part is, I was able to help him learn some interviewing tips so he could continue to improve his craft.
Decide On Story + Visuals: Who are you going to interview? What is the goal or main point you want to make? How would you like people to interact? What is the call to action? Are you showing off a business owner's achievements, your staff’s abilities and personalities, the cool new product you are launching, etc. How would you tell that story with video only? Will you also need photos? Conclusion: I wanted to show the face of the store owner since our marketing plan included her personal brand’s growth, and then showing off the uber-creative, Pinterest-worthy deliciousness she was creating. She chose a very detailed job for the story, and on the day they were creating it, we showed up and did our job.
Step Back: This is the hardest part for me, but let the videographer do hisjob. You chose him for a reason, let him be creative when you look at drafts, tell him exactly what you like and don’t like. If you chose the right person, then this should be easy.
Have A Call To Action: We’re talking social media right now, so most likely your goal would be to grow your social media presence. Don’t do a killer movie and then forget to ask them to subscribe, follow, engage, share, etc. Don’t ask for it all, but let them know where to find you and ask them for one or two. Conclusion: Instagram is where have the most traction, so we shared their instagram handle, which is also the same for Facebook so it’s a win-win!
Congrats, you are a mile closer to planning out your video for social media!
Let me know what you think! Besos!