The Marketer Says: Use Your Facebook Business Page, Not Your Personal
In my day job, I own a marketing agency. One question I get a lot from businesses, especially those working on a relatively new business is “why can’t I just post on my personal page? I get more views and engagement.”
Girl, I know… I’m guilty of the same thing, wanting to use my personal page because it’s my friends + acquaintances but the real value from putting effort into my business page is as follows…
What do you gain from using your business page?
You get to know your clients better. Your business page offers ‘insights’, which are the analytics and demographics of your ‘followers’. Learning from your followers can be priceless. You don’t get that from your personal page.
Credibility. There is a level of credibility that comes from having a business page, it also creates a platform where your customers can be honest with feedback versus it feeling overly personal.
Digital Storefront. Your business page is built to be a storefront for your business. You can link to your website, add contact information, etc.
Friends. Well, you get to keep your friends. Not every friend and family member is a client, and while they may love to connect with you and your business, they may not be wanting the same level of connection as a client.
Advertising Options. You can connect your business page to your website and track data, create ads specifically to your audience (plus to gain a new audience) and so much more!
A Bill. Ok, this is a con, but you have to pay to play. Facebook is offering a service, which is the ability to connect with a very targeted audience… but engagement of an organic nature is just not going to happen (in most cases), so plan to spend a little bit for your followers to see what you have going on.
- Not Getting Shut Down. Running your business on your personal page is against the Terms Of Agreement with Facebook.
There is a lot more, but this should be enough reasons to keep you on track.